Leading a team of creatives and working alongside strategy, we worked with Frontier to develop their social platforms from the ground up. Frontier, being new to the ISP space, had little to no social presence which allowed our team to really craft their brand, personality, and aesthetic in the social space.

I worked with Pop-Tarts for several years producing creative for campaigns, social, print, brand architecture, experiential, event spaces, merchandise, and many more pieces of creative. From all this work there are two pieces that stand out. One was my work to rethink the overall visual expression of Pop-Tarts as a brand, and then to solidify that into new brand and style guidelines that are now used across all Pop-Tarts creative. The other was my packaging design work on the actual Pop-Tarts box, which are still featured in stores today.

I worked with Line-X to create an updated identity for them, pulling together disparate aesthetics across various communication into a unified and polished whole, ultimately resulting in a new style guide. I then lead a creative team to apply the new look and feel to wireframes and new content, resulting in a brand new, large-scale website.

As creative lead on the Gulf States Toyota account I managed and led a team of designers, copywriters, and animators to produce hundreds of pieces of social creative each month, as well as art directing photo shoots, and animation and on-line video content.

I worked as design lead on this account, crafting a new and district look & feel for Belk’s Spring and Summer collection. I then worked closely with a copywriter to create this bright and vibrant work for their Belk’s paid social.

Created tons of social content for Hulu across all platforms. Working as Lead Designer as part of a larger team; we reshaped Hulu’s social presence, increased engagement, and repositioned the Hulu brand itself to be front and center while showcasing their amazing lineup of shows with beautiful, bright, and bold design.

I worked alongside the incredibly talented Ataboy Studios to create this launch video for Microsoft Windows 10. I created the storyboards and final artwork, as well as providing art direction to the animation house.

Leading a team of Graphic and UX Designers I worked to give Bud Light a fresh new website to match their new look and bottle design. With a mobile first approach we increased engagement by creating a more user friendly and approachable age gate, and a more functional and customizable layout with a bold, fresh look.

Took 1st place in the 2015 Pixels of Fury Championship featuring three rounds of live, timed, off-the-cuff graphic design. Our challenge was to create a vinyl album cover in front of a live audience who then voted for who would take the prize. I chose to create a cover for my invented classical metal band “Bach Sabbath”. 

A small collection of my digital illustration work.